Best WordPress SEO Plugins and Marketing Guide
Which are the best WordPress SEO plugins?
Search Engines are a key source of visitors for most online websites.
Optimizing your website for search engines will help you higher rank your website in search results and rapidly grow your revenue.
Today, In this story, First, I will introduce you to simples SEO details, and basic SEO. After, I will suggest to you the best WordPress SEO plugins for your website.
What is SEO (Search Engine Optimization)?
Search Engine Optimization or in short SEO is basically a process through which relevant improvements can be made in order to gain exposure in the results of Search Engine.
To gain more visitors to your website then the first and most important thing is to gain more exposure in Search Engines. Now the point is that what improvements can be made in order to gain more exposure on Search Engine results.
The job of a Search Engine is to find and understand all the content available on the internet and then delivers a result that should be made in a result that a “phrase” input by a user for what he is looking for and searching for.
When a user searches for something like Android Mobiles, the search engine shows a list of results that should be relevant to that phrase i.e. android mobiles.
In this process, the Search Engine will first analyze all the pages that have ever visited by the users on the internet and then take the pages out that are most relevant to that phrase i.e. android mobiles.
In today’s context, I am going to share some easy and really effective On-Page SEO Guide and it will definitely help you in order to understand SEO through different aspects. The guide Step by Step Killer Guide to On-Page SEO is specially written for beginners.
But before starting the topic, I would like to clear a point that SEO consists of two different categories, On-page SEO and Off-page SEO. So, This guide is totally based on On-page SEO factors.
Let’s start, and I will discuss the following topics.
- URL STRUCTURE OF PAGE
- TITLE OF PAGE
- META DESCRIPTION TAGS
- META KEYWORD TAGS
- HEADING TAGS
- CONTENT TEXT
- INTERNAL LINKING
- IMAGE ALT TAGS
URL STRUCTURE OF PAGE
The website’s URL is really important to search engines as well as users. A site having improper or bad URL structure can badly affect its ranking in Search Engines.
- It must be user friendly
- Easy to read for both users and search engines
- Contain a keyword related to post on a page
- Should always be written in lower-case letters
- The length of URL must be within 100 characters and it’s also a best SEO practice nowadays
- Must use dashes (-) instead of underscores ( _ ) in URL
Please see the attached image for the Correctly Guide on Structuring Your URLs.
TITLE OF PAGE
The next most important thing just after the site’s URL is Title. It’s the first description on the page that users of search engines read, in fact, it is also very important to search engines because it contains the keywords phrase that the user is searching for. The title of the page is not just only improves your site ranking but also increase your Click-through Rates CTRs.
- It must contain 15 to 65 characters in length (in my opinion 40 to 65 characters title is good)
- Try to use a unique title for each page on your site
- Don’t duplicate the title tags on multiple pages of your site
- The title must contain minimum one keyword from the page
META DESCRIPTION TAGS
Normally Meta description tags are not a factor in site ranking algorithm. However, you can use them as a description that the users will see inside the results of Search Engine Result Pages SERPs.
- It must contain the maximum length of 160 characters
- It must not be less than 50 characters
- It must consist of 1 to 2 sentences
- Use one “Keyword” per sentence
META KEYWORD TAGS
Search Engines like Google, Yahoo, Bing, AOL, etc. have already clearly mentioned that there is no Search Engine Optimization value of Meta Keyword Tags.
- Not use it at all according to new Search Engines guideline instructed by Google
It is a very important thing to know that search engines evaluate the value of SEO through determining the position of text as well as the size of the text. Heading tags consists of 6 different tags i.e. H1, H2, H3, H4, H5, and H6.
Implementing heading tags on a particular word or phrase on the web page could increase the size of that word or phrase as compared to other text on that web page. Having keywords inside the header tag will ultimately help you to get positive SEO results.
- H1 tag must be used inside the title of the page’s post
- H1 tag should only contain text
- H1 tag should not contain any images or logos
- H2 – H6 tags can be used inside the body of content on page. Normally H2 and H3 tags are used
Heading tags are relevant to each other that means.
- Don’t use H2 tag if you have not used H1 tag
- Don’t use H6 if you don’t have not used H5 tag
No doubt Search engines love Quality Content. It is a very important On-Page SEO element.
- A page should contain around 400 to 600 words unique content
- It should not be less than 300 words
- Only a blog post can be longer to maximum 800 words
- Don’t use duplicate content on any page of your website
Internal linking is obviously a good technique for on-page Search engine optimization, linking your website’s other pages within in a post using the Anchor text on the keywords. This SEO technique engages the visitors on your website.
- A post should contain an average 2 or 3 keyword phrases internal links
IMAGE ALT TAGS
The alt tag is a tag that should be used in the website’s images in order to make easy to understand for search engines. Actually, the Alt Tag of the image contains a keyword that describes the image.
- All images of your website should contain Alt Tags
- File name of image must consist of relative words
- No image name contains numbers or special characters
By implementing Alt tag in images you could not only help search engines but also receive handsome traffic when a user searches for an image related to your keyword.
Most Common SEO Mistakes You Should Avoid
It is quite difficult for the majority of website owners, bloggers and businesses to drive traffic, especially in the case when SEO guidelines are not implemented properly on their website. Therefore, it is vital to consider SEO elements to get search engine rankings and positive SEO results.
A lot of bloggers and the website owners make some mistakes in routine related to Search engine optimization that causes the bad impressions of the website is not only the eyes of search engines but sometimes it also gives a poor user experience.
Using Wrong Keywords
The most common of all SEO mistakes that many bloggers and the website owners make is that they used wrong keywords in their content. By doing this mistake you can never get desired optimal results. Try to use the right keyword and also target high valued keywords. By doing so, you will surely get huge organic traffic from search engines.
Using Duplicate Content
Another mistake that many bloggers usually do is that they copy someone’s content and post it to their website. Google targets the websites through its Google Panda algorithm update to kick-off copied content sites from its search engine result pages SERP. Never do this at any cost to keep safe your website from the Google Panda penalty.
Missing ALT Tags
ALT tags are used in images to enable them to become search engine friendly and by doing this the image becomes recognizable to search engines. Missing ALT tags or using inappropriate ALT Tags is another SEO mistake.
Over Use Of Keyword And Keyword Stuffing
Using the same keyword frequently inside a post on a page is not good at all for you because it is considered as a Black Hat SEO Technique and also it causes boring to the reader. So, try to use synonyms and alternative keyword phrases instead of repetition of keywords.
Using Poor Anchor Tags
Using poor anchor tags can directly affect your rankings in search engines and also it makes a bad impression in the user’s mind because the anchor text used on a word or phrase is not relevant.
Make WordPress Websites SEO Friendly
If you are commencing a new weblog subsequently WordPress is definitely an exciting platform for it because it’s totally free, friendly for users and it has a variety of plugins that provide you many options and customizations.
Recently, WordPress and WordPress theme is SEO-friendly by itself and you can easily further optimize this with the help of some simple plugins that can be installed.
WordPress’s top themes are SEO-friendly. But, you can make your WordPress website SEO-friendly using a plugin. Yoast SEO is the best WordPress SEO plugins. also there a lot of the best WordPress SEO plugins available on the market.
I will discuss the best WordPress SEO plugins details.
Successful Facebook Marketing Strategies
When we talk about social media marketing and social media optimization, We think we do marketing on Facebook.
Facebook is the most important platform that is fit for online marketing. Using Facebook is one of the most trending activities that people do online.
But using Facebook as a social media marketing tool is not easy.
For successful Facebook marketing, you have to follow some guidelines in order to get a positive and fruitful result from it.
Having a Facebook fan page is not a big thing, but managing it properly is where the work comes in.
Here you would find some important strategies of Facebook marketing but first, you have to know the importance of Facebook as a medium of social media marketing.
Importance of Facebook for social media marketing
Target Audience On Facebook
The first and foremost advantage of using Facebook as a social media marketing tool is that you already knew that the majority of the target audience is already using Facebook and another fact about it is that the majority of users spend around 50 minutes to 60 minutes daily on Facebook.
This fact makes it easier for you to put your business in front of your visitors that will maybe become your customer too.
Facebook fan page enables you to interact with the fans that help you to create meaningful long-lasting connections and relations with your fan page target visitors.
It is a common mistake that many businesses do, they don’t focus on their connection with the audience on Facebook and that’s why they lost a lot of their business.
Best WordPress SEO Plugins
If you looking for the Best WordPress SEO Plugins Free or Premium.
I discuss a list that will help you choose the best WordPress SEO Plugins. This plugin’s most suitable SEO Plugin for your WordPress Website.
The best WordPress SEO plugins are free that means if you want to add extra premium features you can move to the premium version.
if you think the free version features are ok then you can keep the free version plugin and basic plugin support.
What are the most effective and best WordPress SEO plugins that I suggest? I am going to recommend the best WordPress plugins for your eCommerce website or personal blog website.
Optimizing your website for search engines might help you rank increased in search results and considerably grow your online business visitors and your revenue.
In this context, I will talk about the best WordPress SEO plugins that your need to use.
Every plugins pro version available
I hope this article helps you discover one of the best WordPress SEO plugins for your website. You can also wish to see Speed Optimization tips to simply improve your website performance.
I hope this context helped you to find the best WordPress SEO plugins.
Search Engine Optimization (SEO), Social Media Marketing is the most important and useful for every website or blog owner.
At least, You should need to know, SEO or marketing basic ideas. So, I have decided to make the tutorial. In this tutorial, you would be getting SEO and Marketing some of the ideas.